Free " brands and their companies " Book Download

Brand Real

Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forg

ISBN10 : 0814416772 , ISBN13 : 9780814416778

Page Number : 272

The Human Brand

Meticulously researched, and featuring in-depth analyses of companies such as Hershey's, Zappos, Amazon and Chobani, a customer loyalty expert and social psychiatrist reveals the driving forces behind

ISBN10 : 1118611314 , ISBN13 : 9781118611319

Page Number : 196